Rafaela Khouri


"Our mission is to be the platform that connects these different aspects of the construction space in a digital ecosystem, bringing speed and transparency to inventory purchasing, delivery, and payment" - Rafaela, Founder + CEO

Unlocking the construction market in Brazil

Rafaela Khouri has a background in private equity and a wealth of experience in developing startups. From December 2018 to September 2020, she was the Head of B2B at a startup called QuintoAndar, a tech platform that provides solutions in the real estate market. QuintoAndar is currently the most valuable proptech startup in Latin America and is backed by noteworthy investors like Silicon Valley-based Ribbit Capital, SoftBank’s LATAM-focused Innovation Fund, Kaszek Ventures and Dragoneer. Rafaela felt ready to start her own company after that experience, so she joined a founder program run by Canary, called Takeoff, which helps potential entrepreneurs find a business concept and develop it. She founded Sooper in November 2021 and launched the product just months later. Rafaela holds a Bachelor's in Economics from Fundação Getulio Vargas.

Sooper is an online marketplace that seeks to advance the construction sector in Brazil by linking suppliers on one side and retailers on the other. According to Latamlist, the building materials market is one of the largest industries in Brazil, yet it remains un-digitalized and largely inefficient. Sooper is working to change this system. As a construction marketplace, Sooper is digitalizing the logistics chain of sourcing construction materials. Sooper’s marketplace offers over 15,000 products that customers can order and receive the next day.