São Paulo

Brazil

Fast Facts

1 Most populous city in South America
8 unicorns out of a total of 12 in Brazil
2.7k startups, most in Brazil. Rio is 2nd with 709

Overview

São Paulo is the most populous city in Brazil as well as South America with a metropolitan population of around 21.7 million, and is also the 12th largest city in the world by population. Accounting for 18% of the country’s GDP with half of Brazil's billionaires residing here, São Paulo is often referred to as the country's innovation powerhouse.

The city concentrates over 60% of startup investments in Brazil and well over 2,000 ventures working on tech-based products and services. It has also been observed that the startup scene in São Paulo is becoming a lot more focused, with "mini-hubs" across the city working on specific areas ranging from fintech and insurtech to edtech and healthtech, with infrastructure such as coworking spaces and associations dedicated to fostering these subject-matter communities.

Our entrepreneurs in São Paulo